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Unplanned Purchase
Definition
A purchase decision made by a shopper in-store or online that was not intended prior to the shopping trip, often influenced by factors such as product placement, promotions, displays, or impulse appeal.
How It's Calculated
Example
A shopper enters a grocery store intending to buy ingredients for dinner but adds a chocolate bar at checkout after seeing it on display. This additional item is an unplanned purchase driven by impulse and in-store merchandising.
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