top of page
Previous Item
Next Item

Vendor Managed Inventory (VMI)

Definition

A system where the supplier monitors sales and inventory data to manage replenishment at the retailer (Vendor Managed Inventory, VMI)

How It's Calculated

Example

Procter & Gamble uses VMI to track diaper sales at Walmart and automatically replenish stock.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page