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Weighted (WTD)
Definition
A measurement approach that accounts for the relative importance or size of retailers or stores (typically based on sales volume), ensuring that larger, higher-volume accounts have a greater influence on the metric.
How It's Calculated
Varies by metric, but generally:
Weighted Value = Σ (Metric × Store/Account Weight) ÷ Σ (Weights)
Example
A brand evaluates distribution using weighted ACV, where distribution in a high-volume retailer like Walmart contributes more to the overall metric than distribution in a smaller regional chain, providing a more accurate view of market impact.
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