top of page
Wholesale Price
Definition
The price a retailer or distributor pays the manufacturer for product before retail markups, promotional discounts, or trade allowances. Wholesale price forms the basis for distributor markup and retailer margin.
How It's Calculated
Manufacturer list price − applicable discounts (e.g., off-invoice).
Example
A manufacturer sells a case of granola bars to distributors for a wholesale price of $18 after a $2 off-invoice promotion.
Can't find what you're looking for? Suggest a term.
bottom of page