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Wing Display
Definition
A secondary in-store display positioned on the side (“wing”) of a primary shelf or aisle fixture, designed to increase product visibility and drive impulse purchases outside of the main shelf set.
How It's Calculated
Example
A chip brand secures a wing display on the side of the snack aisle, featuring multiple SKUs and promotional signage. The added visibility drives incremental sales from shoppers who may not have initially planned to purchase.
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