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xAOC
Definition
Stands for “eXtended All Outlet Combined,” a Nielsen-defined retail measurement that aggregates sales and distribution across multiple retail channels, typically including grocery, mass, drug, dollar, and club, but excluding convenience stores.
How It's Calculated
Example
A snack brand reviews performance in xAOC to understand how it is selling across grocery, mass, and club retailers collectively, without including convenience store sales, providing a broader view than grocery-only metrics.
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